Social Media Strategy

Amp up your social media presence with a killer social media strategy and watch how social delivers more to your bottom line.

Social media is more than posting a few pretty pictures on Instagram or spruking your website on Facebook. Let us identify the social media opportunities for your brand to drive your business goals!

We create insight-driven strategies for social media marketing starting with an audit of your brand’s social channels and a targeted competitor analysis. Like a content strategy, social media strategies require understanding the landscape and unique content creation.

Before launching into any social media campaign or ongoing project, we can help you to define the most effective approach to social media based on your business objectives.

We will create a social media strategy and plan of action that consists of:

  • Defining your goals and steps to reach them
  • Recommendation of social platforms
  • Social media advertising strategies
  • Competition and engagement campaign ideas
  • Detailed reporting to provide you with insights and learnings
How does it all work?
The first step is a fact-finding mission where we learn all about your brand, products, services and marketing activities. We then use this information to form a recipe for social media success.
Next, we complete an audit of your current social media channels and analyse how effective your social media marketing has been. We will search and provide you with quick wins to optimise your channels.
A social media benchmark is an essential metric that averages the performance of all brands in an industry. This report allows you to gauge your own social media performance. As we compare your social media channel performance to your competitors in order to set industry benchmarks, we also examine ‘best-in-class’ social brands to see how we can use insights outside of your industry to make you stand out from the crowd.
Examining your audience segments more closely, we help determine how to approach your various social media channels to get the best reach and engagement across all target demographics.
Social media works best when there is a clear and well-executed amplification strategy in place. This doesn’t necessarily mean spending a large amount of money on paid social advertising for the sake of it. It’s all about where to place spend to get the best possible return on investment!
We will provide systems and processes for effective governance of your social media channels to ensure they are secure and that the best possible outcomes are being worked towards at all times.

Let's Work Together.

Get in touch for a free quote and find out how we can help you.

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