You’ve just set up your business’ social media pages, now what? Here are 5 quick tips to have you winning the game.
The world isn’t a one size fits all, so why should social media be?
Create a social media plan for each social media platform. Often content that works on Instagram may not work as well on Facebook, and vice versa. Carefully track your content on each social platform and tweak it accordingly.
Another thing. Size your imagery and video according to the specs of the platform. Instagram favours squares while Instagram Stories is another set of specs. There are free online tools like Canva that easily help you resize creative with just a click of a button.
Audience obsession is an art.
How do you avoid losing online audience interest?
- Respect their time. Be short and concise.
- Care for them. Show genuine interest.
- Celebrate them.
- Add value.
- Master the art of anticipation.
Budget isn’t everything.
Want more eyeballs on your ads, content, website, social media posts? Budget helps, but it’s not the be all, end all. Use free analytic platforms to measure and tweak your online activity like Google Analytics and Facebook Ads Manager. There are valuable insights in every piece of information you put out the internet!
Being late ain’t fashionable.
Don’t ever be in a position where you’re embarrassingly late to respond to customer enquiries on social. Set up an alert in your calendar to regularly check your social media inboxes. Better yet, set up an auto response on Facebook Messenger. It’s quick and easy to get it up and running. Feelin’ fancy? You can also personalise the message.
Don’t underestimate the power of an image.
Did you know that your visual cortex is a small part of your brain that’s hidden toward the back of your head? But its effects are massive: it produces the reality you see all around you. And it’s fast: it processes visual information 60,000 times faster than words. #scienceyo
Images “speak” a different language than words and convey their meaning faster, too. That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.
One of your goals should be to create content that gets noticed and read, and great images make us stop and look. A study by MDG Advertising showed that content featuring compelling images averages 94% more total views than content without.
Your images should do aim to do one or more of the following:
- Entertain
- Educate
- Provoke
- Inspire